We use Google Analytics to analyze the use of BioGaia’s website. Google Analytics gather anonymous information about number of users, visited pages and information about traffic sources. This information is used to improve the website and its content. Google’s privacy policy is available at:

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site:

This site also uses AddThis plugin that enables visitors to share webpages, blogs, news, photos, videos, and other content to the most popular social networks and other destinations via the website plugin. All data stored by the plugin is anonymous. For more information about the plugin and its privacy policy see the AddThis website (

Most web browsers allow you to refuse to accept cookies and to delete cookies. However, the website’s functionality may be lost if you disable all cookies. For further up-to-date information about cookies and how to block and delete cookies please visit

The cookies BioGaia’s website use does not contain any information that personally identifies a user and any personal information you voluntarily give us will not be linked to the information stored and obtained from cookies.