Five trends that affect BioGaia

Increased focus on preventive health and self-care

Health awareness is increasing globally and sectors such as organic food and dietary supplements are expected to continue to see strong growth. Consumers are also increasingly seeking information about preventive healthcare, on the Internet and through other channels.

New generation of consumers 

Stakeholders will increasingly assess companies from a sustainability perspective. Consumers for example will want to know where the products come from and whether they have been produced in an ethical and sustainable manner.

Shift in purchasing power 

The focus for global growth has changed. Several of the E7 countries (China, India, Brazil, Russia, Mexico, Indonesia and Turkey) are expected to move up the value chain. Demographic changes As the world’s population grows and ages, demands within the healthcare sector will also increase. In the next few years the main growth in the global population will take place in Africa, Asia (excluding Japan), Latin America and the Caribbean.

Demographic changes 

As the world’s population grows and ages, demands within the healthcare sector will also increase. In the next few years the main growth in the global population will take place in Africa, Asia (excluding Japan), Latin America and the Caribbean.

Modern and mobile technology 

Technological development, and an increasing number of people – above all in emerging markets – gaining access to the Internet and mobile phones is driving a development where consumers are willing and able to accept greater responsibility for their own health.